Conoco TOURAIDE – 1949

Description

This is a Continental Oil Company (CONOCO) “TOURAIDE,” prepared for Jimmy Jacobs. It is similar to a AAA planning guide in many ways. However, this was put together by an oil/gasoline retailer.
The booklet contains 36 pages and measures approximately 9.25 x 12 inches. There are numerous period road maps and descriptions of sightseeing attractions in multiple states. There are color photographs of many of these.
NOTE: FREE SHIPPING!!!
The "Continental Oil and Transportation Company" was founded by Isaac Elder Blake in 1875. Based in Ogden, Utah, the company distributed oil, kerosene, benzene, and other products in the western United States. Continental Oil Company was acquired by Standard Oil Company in 1884 and was spun off from Standard Oil during the Standard Oil divestiture in 1911.
The main office was later moved to Ponca City, Oklahoma, when in 1929, Marland Oil Company (founded by exploration pioneer E. W. Marland) acquired the Continental Oil Company. At that time, Marland Oil changed its name to Continental Oil Company. The acquisition gave Conoco the red triangle symbol previously used by Marland, which would become Conoco's logo from 1930 to 1970, when the now-familiar capsule logo was adopted.
Dan Moran was appointed President of Marland Oil Co in 1928, replacing founder E. W. Marland. In 1929 Moran merged Marland Oil with Continental Oil and Transportation Co. He became the first President of a new company known as the Continental Oil Company (Conoco). Moran ran Conoco for 20 years, seeing the company through the challenges of the Great Depression, and retiring in 1947. Conoco became a key supplier to the United States government during World War II.
Under the leadership of Leonard F. McCollum, Conoco grew from a regional company to a global corporation in the years after World War II. Another rough patch for the company came during the 1970s oil crisis, from which it did not recover until 1981, when Conoco became a subsidiary of former rival DuPont.
In 1981, cash rich and wanting to diversify, Seagram Company Ltd. engineered a takeover of Conoco. Although Seagram acquired a 32.2% stake in Conoco, DuPont was brought in as a white knight by the oil company and entered the bidding war. Mobil Corporation, the nation's second-largest oil company at the time, also joined the bid, and borrowed billion to bid for Cocono. In the end, Seagram and Mobil lost out in the Conoco bidding war. In exchange for its stake in Conoco Inc, Seagram became a 24.3% owner of DuPont. By 1995, Seagram was DuPont's largest single shareholder with four seats on the board of directors.
In 1998, DuPont sold 30% of Conoco, and in 1999, DuPont sold the remaining 70% stake it holds in Conoco Inc. When the independent Conoco went public in October 1998, under a retooled name, Continental Oil Company, it was the largest IPO up until that time. In 2001, Conoco announced it has agreed to buy Gulf Canada Resources Ltd. for .3 billion. Conoco merged with Phillips Petroleum Company in 2002 to form ConocoPhillips.